Home, play, art & design

BRANDING | BRAND SYSTEM | VISUAL DESIGN | STYLE GUIDE | FASHION

Curado is born from the word "curator," who is the person responsible of the "artistic curation" of an exhibition.

The store concept aims to find and have valuable pieces from brands that are not sold in Panama, as well as to bring objects from the best design studios in cities such as New York, London, Paris, Europe, and Latin America.

Building the branding for Curado Shop was a challenge. We developed from naming to details like choosing the type of organic paper for the wrapping, logotype, and multiple animations.

For the color palette, we chose two kinds of palettes: on the one hand, the dominant color of the store is black due to minimalism, but at the digital level, the colors are vivid, creating a super dynamic color combination with a contemporary style.

Being a physical object store, we created several graphic pieces for the project. Starting from the concept to the development of stickers, matte organic gift wrapping papers, business cards, iconography, ribbon colors, stamps, and shopping bags.

A person walking on a beach with a surfboard under their arm, waves in the ocean, and the word 'beachwalk' printed across the image.
Branded business cards and flyers for Beachwalk, featuring an image of a beachside residential complex and text in Spanish about a social experience facing the marina, with contact information on the cards.
A modern beachfront resort with two high-rise buildings surrounded by lush trees, a swimming pool, and lounge chairs on a sandy beach under a partly cloudy sky.
Living room with white sofa, wooden armchairs, potted plants, large flat-screen TV, and view of palm trees outside through glass sliding doors at sunset.
A white tote bag with the word 'beachwalk' printed on it in lowercase letters, placed on a cream-colored fabric surface. The right side of the image shows a close-up of various seashells with a beige color palette and a beige color swatch labeled 'Se
Living room with a white sofa, green pillows, a wooden coffee table, large sliding glass doors with a view of palm trees outside, and a flat-screen TV on the wall.
A digital advertisement for a living space called Modelo A, featuring a floor plan and interior photo of a living room with large windows overlooking a balcony. The text indicates the apartment has three bedrooms, two bathrooms, two parking spaces, a
Close-up of a typography style guide featuring the name 'Larken' in large, brown serif font and a list of font weights including Thin, Light, Regular, Medium, Bold, Extra Bold, on a beige background with descriptive text.
Image of a real estate brochure featuring a beachside apartment complex, floor plans, and interior photos, with a close-up of the brochure on a sandy surface.
Beachside resort with palm trees, a swimming pool, poolside loungers, and a sunset sky.

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