Maison 75

Panamanian fashion on the global stage

Under the direction of fashion designer Desirée Lam, Maison 75 is a high-end fashion boutique and clothing brand in the heart of Panama City, Panama. The brand reflects a continuous dialogue between the two worlds she lives in: Parisian elegance and Panamanian tropics.

Featuring a versatile, everyday-wear collection for women who travel the world, the label reached a historic milestone by becoming the first Panamanian brand to manufacture its garments in renowned European fashion capitals like Paris and Lisbon. To support this international allure, Maison 75 required an elevated brand identity that seamlessly matched the caliber of an international fashion house.

We redesigned the logo to make it timeless and gender-neutral, in line with major fashion brands, selected signature typography that represented her personal style, introduced a minimalist color palette, and developed an improved design system for ads, merchandising, and clothing tags.

Besides the brand refresh, Brandt was also assigned to create the brand's first lookbook, define its photography style, and provide the art direction needed to position Maison 75 on a global stage. The result was a resounding success, with the client expanding internationally and selling her collections across France, Portugal, Mexico, St. Barts, and the Dominican Republic.